Why Lucha
We don't do generalist.
Lucha is a specialist paid media agency built for the learning sector. We work with training providers, higher education institutions, industry awards, edtech platforms, and event organisers.
We run paid media as a specialist agency, not a generalist add-on. One team that already knows your buyer, your sales cycle, and the platforms that move the needle for L&D businesses.
Focused on growth for learning businesses.
- Strategy and Planning Channel mix and budget allocation grounded in eight years of working exclusively with L&D businesses.
- Paid Search and Social Google, Microsoft, LinkedIn, and Meta run as one campaign, not four separate ones.
- Tracking and Attribution Tracking that works. So when the data says something is performing, it actually is.
- Analytics and Reporting Cross-platform reporting plus a weekly written insight in plain English.
Latest insights.
The Four Attribution Problems Draining Your Paid Media Budget
We've audited over forty learning and events paid media accounts and the same attribution problems appear with striking consistency. Here are the four most common — and how to fix them before your next budget sign-off.
LinkedIn vs Meta for Professional Training: A Head-to-Head
LinkedIn and Meta both sit under "paid social" but they behave like entirely different products when applied to learning and professional development. Here's where each platform excels — and how to combine them.
LinkedIn Ads for Training Providers in 2026: Why Targeting Has Changed Everything
For years the advice was simple: start with Google, add LinkedIn once you have budget to spare. 2026 is a different story. LinkedIn targeting has matured significantly — and for training providers selling to professional buyers, the cost-per-click argument is changing.